Taehoon Park

Dr. Taehoon Park is an Assistant Professor of Marketing at Florida Gulf Coast University, affiliated with the Lutgert College of Business. He specializes in consumer behavior, particularly how consumers form inferences about companies and products through provided information. His research focuses on corporate social responsibility (CSR), consumer ethical decision-making, and cross-cultural marketing dynamics.

Education:

• Ph.D. in Marketing, University of South Carolina
• M.A. in General Psychology, New York University
• M.S. in Business Administration, Yonsei University
• B.B.A., Yonsei University

Research Interests:

• Consumer inference-making processes
• Impact of CSR initiatives on brand perception
• Ethical consumer choices (e.g., renting vs buying unethical products)
• Cultural nuances in consumer reactions to scandals
• Social media privacy behaviors

Publications reflect his focus on CSR resilience strategies, unethical product responses, and cross-cultural consumer psychology. Notable trends include exploring CSR's role in crisis management and the psychological mechanisms behind consumer decisions in ethically charged contexts.

No scientific awards listed. Teaching responsibilities include courses such as Introduction to Marketing, Consumer Behavior, and Research Methods. No student advisees or grant information provided in available texts.

No lab affiliations or collaborative teams explicitly mentioned in the profile.