Tohid Ghanbarpour

Tohid Ghanbarpour is an Associate Professor at the School of Communication, Leadership and Marketing, Department of Marketing at Kristiania University of Applied Sciences. He holds a Ph.D. in Marketing from BI Norwegian Business School. His research focuses on the intersection of marketing strategies, corporate social responsibility (CSR), customer relationship management, and their impact on firm performance and shareholder wealth creation. He emphasizes understanding the boundary conditions that influence these relationships.

Key research areas include marketing strategy effectiveness, CSR-Performance linkages, innovation's financial implications, and digital advertising dynamics. His work has been published in journals such as Journal of Business Research, Psychology and Marketing, and Journal of Service Research. Recent studies explore customer-perceived innovation, CSR's contextual stakeholder influence, and fintech customer segmentation.

Dr. Ghanbarpour actively critiques the relevance of marketing discipline frameworks and advocates for methodological rigor in CSR-performance research. His academic contributions aim to bridge theoretical insights with practical business applications, particularly in value creation through strategic marketing initiatives.