Burcu Tasoluk

Burcu Tasoluk is a Lecturer of Marketing at the Ross School of Business, University of Michigan. She joined Ross as a visiting research scholar in 2016 and began teaching in the BBA Program in 2018. Her research focuses on brand management, luxury brands, international marketing, and marketing strategy.

Education:

• PhD in Marketing, Michigan State University (2006)
• MBA, Vlerick Business School, Belgium (2002)
• B.S. in Economics, Middle East Technical University, Turkey (1998)

Her teaching portfolio includes 'Marketing Management' and the professional capstone course 'Social & Environmental Responsibility and Marketing.' She coordinates the Ross School Senior Thesis Seminar and leads the Global Immersion course on luxury management in Milan, Italy.

Prof. Tasoluk’s professional background spans advertising (Grey Advertising), hospitality (Sheraton Hotels), finance (Pamukbank), and FMCG (Procter & Gamble). She previously taught at Sabanci University, where she engaged in executive education and strategic consulting.

Awards: Recipient of the European Commission’s Marie Curie International Reintegration Grant.

Her research emphasizes corporate culture, emerging market dynamics, and cross-cultural marketing strategies. She has published in International Business Review and International Marketing Review, focusing on multinational firm operations and managerial decision-making.