Burcu Sezen

Burcu Sezen is an Associate Professor of Marketing at the School of Management, Universidad de los Andes in Bogotá, Colombia, where she has been a faculty member since June 2018. She holds a PhD in Business Administration from Özyeğin University in Istanbul, Turkey, and previously served as a Visiting Graduate Student at UCLA Anderson School of Management. Her academic journey includes a strong interdisciplinary foundation with degrees in Political Science, European Studies, and an MBA, complemented by a marketing certificate from UCSD.

• PhD in Business Administration – Özyeğin University, Istanbul, Turkey
• MBA – Sabancı University, Istanbul, Turkey
• MA in European Studies – University of Bath & Sciences Po Paris
• Bachelor in Political Science – Middle East Technical University, Ankara, Turkey
• Certificate in Marketing – University of California, San Diego (UCSD)

Burcu Sezen's research centers on branding, international marketing, and the interface between marketing and finance. She employs quantitative modeling to explore complex brand dynamics, including brand performance, standardization versus adaptation strategies, ethical branding during crises, and the impact of political ideology on global brand equity. Her work is deeply informed by her prior industry experience in brand management at multinational firms like Coca-Cola, Nestlé, and Hızlı Sistem, where she managed diverse global brands.

Her recent publications in journals such as the Journal of Business Research and Journal of Marketing Analytics reflect a consistent focus on strategic brand decisions, consumer behavior under crisis, and cross-cultural marketing challenges. Trends in her work show a growing emphasis on ethical and political dimensions of branding, particularly in emerging markets like Latin America.

Burcu has actively participated in major academic events including the American Marketing Association (AMA) conferences, Academy of International Business (AIB), and Marketing Science Conference, demonstrating her strong engagement with the global marketing research community.

She teaches a range of courses at both undergraduate and graduate levels, including Fundamentals of Marketing and Strategic Brand Management, often in English and Spanish. She is affiliated with the "Markets and Decisions" research group at Universidad de los Andes. While no formal students are listed, her academic role implies mentoring and advisory responsibilities. No scientific awards are explicitly mentioned, but her publication record and international collaborations underscore her scholarly impact.