Marcus Collins

Marcus Collins is a Clinical Assistant Professor of Marketing at the Ross School of Business, University of Michigan, and a former Head of Strategy at Wieden+Kennedy. His expertise bridges academic research and industry practice, focusing on cultural impact on consumer behavior and brand strategy. He holds a DBA from Temple University and degrees from the University of Michigan.

Education:

• DBA in Marketing, Temple University (2021)
• MBA, University of Michigan (2009)
• BS and BSEMS, University of Michigan (2002)

Research & Awards: Focuses on cultural contagion, consumer behavior, and brand strategy. Awarded Advertising Age’s 40 Under 40, Crain’s 40 Under 40, and Thinkers50 Radar Award. Authored For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.

Notable Projects: Advised McDonald’s, Google’s “Real Tone” technology, and the Brooklyn Nets relocation. Jury member at Cannes Lions International Festival of Creativity.