Brett Hollenbeck
دانشیار · Empirical Industrial Organization
University of California, Los Angelesمعرفی
Brett Hollenbeck is an Associate Professor of Marketing at the Anderson School of Management, University of California, Los Angeles (UCLA). His research focuses on empirical industrial organization and quantitative marketing, with notable work on digital platform regulation, retail market dynamics, and consumer behavior analytics.
- Ph.D. in Economics from University of Texas at Austin
- M.S. and B.S. in Economics from University of Texas at Austin and George Washington University
His research interests span online review manipulation, retail market structure, loyalty program optimization, and policy analysis in emerging markets like cannabis regulation. Recent work examines LLM adoption impacts on digital behavior and market dynamics.
Key article trends include:
- E-Commerce fraud detection
- Platform trust mechanisms
- Market concentration effects
- Consumer preference modeling
Scientific awards include the 2022 Marketing Science Service Award. His work appears in top journals like Management Science, Marketing Science, and PNAS, with press coverage in The Economist, New York Times, and Harvard Business Review.
