Bo Pang

Dr. Bo Pang is a Senior Lecturer in Marketing at the School of Business, Law and Entrepreneurship, Swinburne University of Technology. His research focuses on applying social marketing principles to drive societal change, particularly in public health, environmental conservation, and social policy. He has secured over AU$2.9 million in research funding and authored over 100 publications, including high-impact journal articles and reports. His work emphasizes evidence-based strategies that have impacted over 1.2 million lives and engaged 6 million individuals globally.

Key research areas include social marketing program design, behavioral change interventions, and community engagement. He has led projects such as the 'Biobot Academy' gamified program for children’s socio-emotional skills and the 'Leave It' initiative to reduce dog-koala interactions. His grants include a 2025 project on AI in social housing services.

Dr. Pang is a dedicated educator, teaching courses like Services Marketing and Data Empowered Marketing. He supervises PhD students in topics like climate change health impacts and sustainable consumption. His academic leadership includes editorial board roles and peer review contributions.

He is affiliated with the United Nations Sustainable Development Goals (SDGs), particularly Reduced Inequalities, Gender Equality, and Responsible Consumption. His work bridges academia and practice, emphasizing interdisciplinary collaboration.