Bhoomija Ranjan

Bhoomija Ranjan is a Senior Lecturer in the Department of Marketing at Monash University, affiliated with Impact Labs. She holds a PhD and MS in Business Administration from the University of Rochester (2017), an MA in Economics from the same institution, and a B.Sc-M.Sc in Mathematics and Scientific Computing from IIT Kanpur. Previously, she served as Assistant Professor at Brandeis University (2017-2018).

Her research focuses on quantitative modeling of firm and consumer decision-making, including retail layout optimization, consumer attention patterns, pricing strategies, and new product launches. She employs structural modeling, Bayesian methods, and applied data science techniques. Notable contributions include studies on retail advertising effectiveness and emoji usage in digital marketing.

• Recipient of prestigious awards including the Center of Excellence in Data Science Fellowship and Monash's Outstanding Teaching Performance accolade
• Peer-reviewed for journals like Journal of the Academy of Marketing Science and Journal of Marketing Management
• Active in academic service roles such as program committee member for the Consortium on Digital Economy