معرفی
Mitchell Lovett is the Senior Associate Dean of Education and Innovation at the Simon Business School, University of Rochester, and holds the Benjamin Forman Professor of Marketing title. He joined Simon in 2008 after earning his PhD in Marketing from Duke University. His administrative leadership includes launching the AI Initiative and developing the Online Master’s in Business Analytics and Applied AI.
Education: PhD in Marketing from Duke University (2008).
Research Interests: Professor Lovett focuses on quantitative marketing, political marketing, retail strategy, and advertising. Key areas include consumer learning, brand equity, and the impact of political advertising on voter behavior. His work combines structural econometrics, Bayesian methods, and causal inference to solve marketing challenges. Recent projects explore influencer marketing in video games, voter turnout dynamics, and entertainment brand development.
Awards & Recognition:
- William F. O’Dell Award Finalist (2019)
- Marketing Science Institute Young Scholars Distinction
- Silver Medalist Award (Institute for the Study of Business Markets)
Teaching & Grants: Teaches courses in Advanced Marketing Strategy, Marketing Research, and Analytics Design. His teaching is award-winning with high student ratings. Active in securing research grants on topics like political marketing and consumer learning.
Labs & Teams: Leads cross-disciplinary initiatives integrating AI into business education and collaborates on projects with academic and industry partners.
