معرفی
Shintaro Okazaki is a Professor of Marketing at King’s Business School, King’s College London. He holds a PhD from the Autonomous University of Madrid and has over 20 years of industry experience, including roles at a multinational corporation in Tokyo. His research focuses on marketing communications, digital marketing, social issues in marketing, international marketing strategies, and tourism marketing. He has authored over 100 articles and chapters, with a strong emphasis on advertising, AI ethics, sustainability, and consumer behavior.
Research Interests:
- Marketing Communications: Advertising, Branded Entertainment, Cross-Cultural Advertising, Emotions in Advertising
- Digital Marketing: AI, Mobile Marketing, Social Media Marketing, Digital CSR
- Social Issues: Diversity, LGBTQ+ Inclusion, Disaster Resilience, Media Addiction, Sustainability
- International Marketing: Deglobalisation, Global Brand Positioning, Marketing Standardisation
- Travel & Tourism: Sustainable Tourism, Greenhushing, Peer-to-Peer Accommodation
Awards & Roles:
- Former Editor-in-Chief of Journal of Advertising (2014–2019)
- Past-President of the European Advertising Academy
- Editorial Board Member for Journal of Public Policy & Marketing, International Marketing Review, and others
- Recipient of multiple awards, including the 2010 Journal of Advertising Best Article Award
Grants & Conferences:
- Grant panelist for over 20 international organizations
- Organized/chaired 30+ academic conferences globally
Labs & Teams: Research Lead of the Department of Marketing at King’s Business School, leading interdisciplinary projects on AI ethics, crisis communication, and sustainable marketing strategies.
