معرفی
Barry Babin is the Phil B. Hardin Professor of Marketing and Chair of the Department of Marketing, Analytics and Professional Sales at the University of Mississippi (Ole Miss) School of Business Administration. He also serves as Executive Director of the Academy of Marketing Science®.
- Education:
- B.S. in Industrial Engineering, Louisiana State University (1982)
- M.B.A. in Business, University of Central Florida (1987)
- Ph.D. in Business Administration, Louisiana State University (1991)
Barry's research focuses on customer experience design, wine marketing, value creation, and marketing analytics. He has published over 200 works, including books like Multivariate Data Analysis and CB: A Consumer Value Framework, with an h-index of 88. His meta-analyses and sensory marketing studies have significantly influenced service and retail marketing practices.
Recent publications highlight trends in augmented reality marketing, robotic shopping assistants, and sustainable packaging. His work spans consumer behavior, salesforce management, and digital innovation.
Awards:
- AMS Harold W. Berkman Distinguished Service Award
Barry has directed over 20 dissertations/theses and consults on graduate program structures. He is a sought-after speaker in France and globally on marketing research topics.
