Augusto Newell

Dr Augusto Newell is a Senior Lecturer in Retail and Management at Manchester Metropolitan University's Business School. With over 20 years of experience, he specializes in teaching and research across diverse cultural and academic contexts. His current roles include Unit Leader for courses such as Introduction to Marketing, The Entrepreneurial Marketer, and Managing Customer and Stakeholder Relationships. He has also served as Programme Leader for BA (Hons) Marketing and Marketing Management programmes.

• Teaching Focus: Strategic Marketing, International Brand Strategy, Marketing Analytics, and Customer Experience.
• Career Highlights: Previous roles include Lecturer at Pearson College London and research positions at BBC World Service Trust and Lonres.com.

His research interests span global marketing practices, retail management, and cross-cultural marketing strategies. He actively supervises final-year and master's level dissertations, emphasizing practical application of marketing theories.