معرفی
Dr. Eddie Chen is a Lecturer in Fashion Marketing at Manchester Fashion Institute, Manchester Metropolitan University. His research explores digital transformation in fashion retail, with emphasis on how technologies like AR and AI enhance customer experiences and address sustainability challenges. He teaches strategic fashion marketing and employs authentic learning pedagogy to bridge classroom theories with industry practice.
His research examines ethical AI implementation for online luxury shopping and inclusive AR applications for vulnerable populations. Chen's 2021 systematic review in the International Journal of Retail & Distribution Management analyzed 76 publications on AR in retail settings, identifying key adoption factors and future research directions for enhancing functional and experiential shopping elements.
Awards:
- Fellow of Advance Higher Education (FHEA)
He holds a PhD in Marketing and Management from the University of Manchester and coordinates the final year undergraduate unit Strategic Fashion Marketing, while supervising research projects focused on digital innovations in fashion business.
Eddie Chen در سایتهای دیگر
جستوجوهای مرتبط
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