معرفی
Aristus Ochionuoha is a Lecturer in the Marketing Discipline Group at the University of Technology Sydney (UTS) Business School. He holds a PhD in Marketing from UTS, alongside an MSc and BSc in Marketing from the University of Nigeria, Nsukka. His research focuses on consumer behavior, particularly how cultural and religious beliefs influence consumer decisions in contexts like racial equity initiatives, sustainable consumption, and marketing communications.
- PhD, Marketing – University of Technology Sydney
- MSc Marketing – University of Nigeria, Nsukka
- BSc Marketing – University of Nigeria, Nsukka
His recent work examines how power distance beliefs and religiosity shape consumer reactions to corporate racial equity initiatives. He integrates experimental methods to explore perceived altruism as a mediator and identifies religiosity as a boundary condition for these effects. His teaching spans branding, marketing communications, and digital entrepreneurial marketing, emphasizing case studies and innovative pedagogies.
