معرفی
Anuj Kapoor is Assistant Professor in the Marketing Department at the University of Missouri's Robert J. Trulaske, Sr. College of Business. He researches digital video advertising, AI-human interaction dynamics, and digital platform optimization. Kapoor holds a doctorate in Business Administration from the University of Utah.
His work examines how AI technologies transform advertising effectiveness through:
- Generative AI applications in personalized video content
- Multi-objective optimization of marketing interventions
- Transparency mechanisms in digital advertising
- Emotional congruence between ads and platform content
Recent publications investigate trade-offs in skippable ad design, human-AI coaching comparisons, and information obfuscation effects. Kapoor employs large-scale field experiments to test theoretical frameworks in real-world digital environments.
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