معرفی
Andrey Simonov is the Gary Winnick and Martin Granoff Associate Professor of Business at Columbia Business School and an affiliate faculty member in the Department of Economics at Columbia University. His research spans quantitative marketing, empirical industrial organization, and political economy, with a focus on digital and media markets including news, advertising, and video games.
His research investigates the intersection of digital technology and market behavior. Key areas include the design of digital platforms (such as Twitch.tv), the economics of video games (including gambling mechanics), and the impact of media on political behavior and advertising. He employs experimental and empirical methods, including eye-tracking, to understand consumer attention and decision-making in digital environments. His work bridges theoretical industrial organization with real-world applications in rapidly evolving digital ecosystems.
Simonov's recent publications reveal a consistent focus on digital media and advertising. His work examines how digital interfaces influence user behavior, such as the role of default settings in political donations and the spillover effects of news consumption on ad attention. He also analyzes welfare implications in emerging markets like in-game gambling and the design of suspense in live-streaming platforms, demonstrating methodological rigor through experimental designs and field data analysis.
