Andrey Simonov

Andrey Simonov is an Associate Professor of Marketing at Columbia Business School, specializing in the marketing and economics of media products. His research explores advertising effectiveness, media persuasion, product design, and competition in digital markets. He holds a Ph.D. from the University of Chicago Booth School of Business, M.Phil. in Marketing and M.Sc. in Econometrics from Tilburg University, and a B.Sc. in Economics from Lomonosov Moscow State University.

His work investigates how media and digital products influence consumer behavior, including studies on online gambling regulation, political campaign donations, and attention dynamics in digital advertising. Simonov’s research has been published in top journals such as Marketing Science and the Journal of Political Economy, earning multiple awards and grants. His studies address critical issues like media pluralism, government control over news, and the economic implications of digital advertising.

Simonov’s contributions span theoretical and applied domains, bridging marketing, economics, and behavioral science. His current projects analyze suspense-driven content strategies on platforms like Twitch, the impact of defaults on political donations, and the effects of media persuasion during public health crises.