Anthony Salerno

Anthony Salerno is an Associate Professor of Marketing specializing in consumer behavior. He holds a Ph.D. (2014) and B.S. (2009) from the University of Miami and teaches Marketing Strategy, Quantitative Analysis for Marketing Decision Making, and Marketing Directed Study across Executive MBA, MBA, and Master's programs.

Education:

• Ph.D., University of Miami, 2014
• B.S., University of Miami, 2009

His research investigates how emotions, goals, and self-regulation mechanisms influence consumer decision-making with implications for well-being. Work spans consumer psychology, behavioral economics, and marketing strategy, emphasizing real-world applications in health and financial contexts. Publications appear in premier journals including Journal of Consumer Research and Journal of Marketing Research.

Scientific Awards:

• Outstanding Reviewer Award from Journal of Consumer Psychology (2024, 2023)
• Marketing Science Institute Young Scholar (2019)

Professor Salerno serves as Associate Editor for Journal of Marketing Research and sits on editorial boards of Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Retailing. He has reviewed for over 25 marketing/psychology journals and his research has been featured by NPR, Wall Street Journal, Harvard Business Review, and Forbes.