Anthony Masure

Anthony Masure is an Associate Professor at Geneva University of Art and Design (HEAD – Genève), part of the University of Applied Sciences and Arts Western Switzerland (HES-SO). His work bridges Artificial Intelligence, Blockchain, and Digital Humanities through critical design lenses. He explores tensions between creative automation and human agency, questioning how machine learning and smart technologies reshape authorship, value systems, and ecological practices in design.

• Key research areas: AI ethics, NFT implications, post-digital design, and technological accountability
• Projects like "Design et machine learning : l'automatisation au pouvoir?" (2021-2023) and "Post digital Graphic Design" (2019-2022) demonstrate his focus on critical technological engagements
• Advocates for open access and non-traditional research formats through initiatives like HEAD-Publishing

His recent articles analyze generative AI in design, NFT governance, and circular design frameworks. Collaborations with researchers like Guillaume Helleu and Yves Citton emphasize socio-technical implications. Current projects include "L'organisation autonome automatisée (OAA)" (2024), exploring future enterprise models under climate constraints.