Masure Anthony

Anthony Masure serves as an Associate Professor at the Haute école d'art et de design - Genève (HEAD - Geneva), part of the Western Switzerland University of Applied Sciences (HES-SO). As head of research at HEAD, he leads the institution's research initiatives while maintaining an active scholarly practice at the intersection of design, digital humanities, and emerging technologies.

His research interests focus on the critical examination of artificial intelligence, machine learning, and blockchain technologies within creative practices. Masure investigates how these technologies reshape design methodologies, creative authorship, and the very definition of design itself. His work spans from NFT applications and digital ethics to post-digital graphic design and the philosophical implications of computational subjectivity. He approaches these topics with a critical lens that examines both the transformative potential and problematic aspects of technological integration in creative fields.

Masure's scholarly output reveals a consistent thematic progression examining how computational systems influence creative practice. His recent publications focus on AI's impact on design authorship, blockchain applications beyond speculation, and sustainable approaches to digital practices. His work consistently bridges theoretical frameworks with practical applications, demonstrating how designers can critically engage with technologies rather than simply adopt them uncritically.

Masure has secured significant research funding through HES-SO Rectorat and HEAD Ra&D, leading projects with budgets up to 120,000 CHF. His collaborative approach is evident in projects like 'Design et machine learning' and 'Post digital Graphic Design,' where he works alongside researchers from diverse disciplinary backgrounds. He has also been instrumental in developing HEAD-Publishing, an innovative open-access publishing initiative that challenges traditional academic dissemination models.