Ting Li

Prof. Ting Li is a Professor of Digital Business at the Rotterdam School of Management (RSM), Erasmus University, leading the Information Systems group. She is Academic Director of the Erasmus Centre for Data Analytics and heads the Immersive Tech & AI Lab. Her expertise spans digital strategy, AI, emerging technologies (AR/VR, NFT), and digital platforms. She has held visiting roles at Wharton, MIT, and Tsinghua University.

Education:

• Ph.D. in Management Science, Erasmus University Rotterdam (2009)
• MSc in Computational Science, University of Amsterdam

Research Interests: Focuses on strategic use of digital technologies with economic impacts on consumers, organizations, and society. Uses advanced methods like randomized field experiments, agent-based simulations, and machine learning. Key areas include AI decision-making, digital privacy, and platform competition. Recent work explores NFTs, AR/VR applications, and algorithmic society implications.

Impact: Published in top journals (Management Science, MIS Quarterly, Nature Communications). Awards include 2015 European Research Paper of the Year and 2017 Top 40 Professors Under 40 (Poets & Quants). Grants from NWO and industry partners like Shell and VIVAT.

Labs/Teams: Leads the Immersive Tech & AI Lab, collaborating with industry on digital transformation challenges. Provides executive education across Europe, North America, and Asia.