Anish Yousaf

Anish Yousaf is a Senior Lecturer in Marketing at Nottingham Business School, Nottingham Trent University. With over 14 years of teaching and research experience, he focuses on applied business research, marketing principles, and management courses at both undergraduate and postgraduate levels. As a Fellow of the Higher Education Academy (FHEA), he emphasizes a student-first philosophy and lifelong learning.

Research Interests: His work explores the intersection of emerging technologies, digital advancements, and consumer behavior in marketing, particularly in hospitality, e-commerce, and fitness technology contexts. He has published in journals such as International Journal of Hospitality Management, Journal of Business Research, and Information & Management.

Scientific Awards:

• Young Researcher Award, Rajalakshmi School of Business (2018)
• Young Researcher Award, Lovely Professional University (2016)

Collaborations: He collaborates with institutions including RIT USA, University of Edinburgh, IHEC Tunisia, and Indian Institute of Management – Indore.