معرفی
Dr. Andrew Davis is a Lecturer in Marketing at the University of Strathclyde's Strathclyde Business School. He holds a PhD from Heriot-Watt University (2014) and has conducted extensive research on festivals, tourism, and place identity. His work intersects consumer behavior, AI applications in services, and urban innovation ecosystems. Davis has collaborated with institutions like the Bahrain Institute of Banking and Finance (BIBF) as a Visiting Researcher (2022–2024). His recent projects include investigating green practices in hotels and the role of 'sense of place' in innovation spaces. He has published widely on topics such as resilient supply chains, AI-driven customer experiences, and the psychological impacts of festivals and educational environments.
**Education**:
- PhD in Marketing, Heriot-Watt University (2009–2013)
- MRes in Behavioral Studies, Heriot-Watt University (2008–2009)
- MA in Psychology, Heriot-Watt University (2001–2005)
**Research Interests**: Festivals, AI in tourism, consumer identity, innovation districts, and restorative environments. His work contributes to UN SDGs related to education and sustainable development.
**Grants & Projects**:
- Principal Investigator for 'Dissemination of green knowledge and practice in the hotel industry' (2024–2025)
- Co-investigator for 'Understanding the impact of 'sense of place' in innovation spaces' (2023–2026)
**Labs/Teams**: Involved in cross-disciplinary teams at Strathclyde Business School focused on experiential marketing and urban innovation.
