معرفی
Andres Kuusik is a Professor of Marketing at the University of Tartu's School of Economics and Business Administration (part of the Faculty of Social Sciences). He holds a Doctorate in Economics (2011) and a Research Master's (2005), both from the University of Tartu. His career includes roles such as Head of Chair, Associate Professor, and Acting Head of various departments within the university's economics and business faculties. He has been actively involved in academic leadership and research administration.
Education:
- Doctorate: University of Tartu, 2011 (Thesis: Segmentation of Repeat Visitors Using Passive Mobile Positioning Data)
- Research Master's: University of Tartu, 2005 (Thesis: Customer Loyalty Factors in Elion Group)
- BA/Master's: Economics and Marketing at University of Tartu (1993–2000)
Research focuses on consumer behavior, customer loyalty, marketing analytics, and tourism economics. He uses innovative methods like mobile positioning data and eye-tracking to analyze consumer decision-making and marketing effectiveness. His work integrates cross-cultural studies and digital marketing strategies.
Recent articles explore topics such as fuzzy logic in marketing research, digital marketing budget optimization, and cross-cultural product packaging perception. His 2024 studies highlight NPS metrics and consumer responses to sexualized advertising. Earlier work includes pioneering uses of mobile data for tourism segmentation and beer market dynamics in Estonia.
Grants and Projects:
- Co-PI of CDL-Estonia programs funded by Kistler-Ritso Foundation and Taavet+Sten Tulevikufond (2022–2026)
- Participated in EU and Estonian Science Foundation projects on customer loyalty, spatial mobility, and innovation systems
Labs/Teams: Active in the School of Economics and Business Administration's research groups focused on consumer analytics and digital marketing strategies.
