معرفی
Kerli Ploom is a Junior Lecturer in Marketing at the School of Economics and Business Administration, University of Tartu, currently employed at 60% capacity. She holds a Master's Degree (2017) and is a PhD candidate researching cultural influences on visual stimuli perception under Professors Urmas Varblane and Andres Kuusik.
Her roles include both lecturing and research roles since 2017, with recent appointments including a Junior Lecturer position starting September 2029. She has contributed to projects like 'Improving Estonian Internal Security Social Campaigns through Neuroscience' and 'Automation of the real time in-shop recommendation system for COOP retail shops.'
Research interests focus on cross-cultural marketing dynamics, consumer behavior analysis, and neuromarketing applications. Her work often bridges cultural studies with empirical methods such as eye-tracking and experimental design to address topics like advertising effectiveness and product packaging perception.
Key publications analyze cultural impacts on product packaging perception, sexualized imagery in ads, and optimizing sales strategies through novel experiments. She has collaborated with researchers like Kristian Pentus and Andres Kuusik on consumer behavior studies.