معرفی
Kristian Pentus is a Lecturer in Marketing at the University of Tartu's School of Economics and Business Administration within the Faculty of Social Sciences. He holds a Master's Degree in Economics (2015) from the same institution. His research focuses on neuromarketing, consumer behavior, and the impact of design on consumer decisions, with notable contributions to studies on packaging, digital marketing strategies, and cross-cultural consumer psychology.
Key projects include enhancing public awareness campaigns using neuro-research and optimizing pharmacy websites through consumer perception analysis. He has led and contributed to projects funded by institutions like the Estonian Police and Border Guard Board and the University of Tartu.
His publications emphasize experimental methodologies, such as eye-tracking and conjoint analysis, to explore advertising effectiveness, package design, and digital marketing budgets. His work bridges empirical research with practical applications in marketing strategy and consumer engagement.
Pentus has no listed awards but maintains an active research profile with ongoing projects in areas like consumer behavior and data-driven marketing solutions.
