Andreas Rusnjak

Andreas Rusnjak is Professor for Digital Business and Strategic Innovation Management at Flensburg University of Applied Sciences since October 2016, affiliated with the Faculty of Business where he teaches Business Information Systems. His academic work bridges theoretical frameworks with practical industry applications in digital transformation.

His educational background includes:

• PhD in Business Engineering from Christian-Albrechts-Universität zu Kiel and Universität Leipzig (2009-2013)
• MBA-equivalent General Management degree from Steinbeis-Hochschule Berlin (2004-2006)
• Business Organization and Human Resources studies at HS-Coburg (1999-2004)

Rusnjak's research centers on digital business model evolution, with emphasis on Business Model Engineering, Digital Commerce, and Innovation Management. His work integrates Lean Startup methodologies with omnichannel strategies, exploring how Recommendation Engines and Realtime Advertising transform Customer Journey mapping. He investigates the intersection of Big Data analytics and Business Intelligence in creating sustainable digital business ecosystems, particularly within e-commerce contexts.

No scientific awards were documented in available sources.

While specific advising details remain undisclosed, his mentorship extends through startup initiatives like runpat GmbH and institutional frameworks such as the Institut für Business Model Innovation. Grant activities appear focused on industry-academic collaborations in digital transformation projects.

He actively supports student innovation through the Software Factory & Brain Lab initiative, which provides hands-on development environments for Business Information Systems students to prototype digital solutions and explore emerging technologies.