معرفی
Anders Parment is a Lecturer in Business Administration at Stockholm University, affiliated with the Stockholm Business School and its Department of Business Administration. With a focus on Marketing, he contributes to research on sustainability, generational differences, and urban-rural market dynamics.
- PhD in Economics from Linköping University (2005)
- MSc in Economics from Linköping University and Lund University
- Degree in Competition Law from Örebro University
His research bridges Marketing, Sustainability, and Generational Behavior, examining how urbanization, digitalization, and societal polarization influence consumption and labor markets. Current projects explore urbanization effects and marketization in the Swedish school system.
Publications highlight trends in Generational Marketing, Sustainable Practices, and Consumer Behavior across diverse contexts like automotive branding, retail evolution, and public administration.
- Swedish Marketing Association's Marketing Book of the Year (2019, 2016, 2014, 2013)
- Educational awards for teaching excellence
He teaches basic and advanced marketing courses, including eMBA and leadership programs, emphasizing critical perspectives on corporate sustainability and consumer empowerment.
