Hossain Shahriar

Hossain Shahriar is an early-career academic affiliated with Stockholm Business School at Stockholm University and Lund University. His research bridges marketing, consumer culture theory, and social inclusion, with a focus on migrant consumer behavior, gender ideologies, digital transformation, and consumer resistance.

• PhD in Business Administration from Lund University
• 1493 clock hours of teaching experience at master's and bachelor's levels

Research Themes:

• Gender transculturation in consumer acculturation processes
• Digitalization and metaverse's impact on retail
• Sportswashing as consumer resistance in sports marketing

Grants:

• SEK 1.8M Handelsbanken grant for retail inclusion studies
• SEK 1.5M Handelsbanken grant for sportswashing research