معرفی
Christian Koch is an Assistant Professor (Docent) in Marketing at Kristianstad University's Faculty of Economics, specializing in brands and brand management. He holds a PhD from Lund University's School of Economics and Business Administration. His roles include Program Area Manager for the Center for Food, Health, and Retail (FOHRK), Environmental Leader, and contributor to Frontiers in Marketing.
- Education: PhD in Marketing from Lund University
His research focuses on brand activism, market creation, and strategic change, with methodological expertise in longitudinal studies, interviews, archival data, and (n)ethnography. Recent projects analyze scenario planning for sustainable food and mobility futures, including the 'Retailing for a Sustainable Future' initiative.
Key research themes include:
- Sustainable brand strategies
- Collaborative retail ecosystems
- Climate change mitigation
- Futures studies in business
- Work-integrated learning
He has advised diverse industries and been featured in media like Swedish Radio and BrandEins magazine, discussing topics such as sportswashing, sustainable dairy transitions, and corporate responsibility.
