معرفی
Heléne Tjärnemo is a Senior Lecturer in Business Administration at the Faculty of Economics, Kristianstad University. She specializes in Marketing and contributes to projects related to Food, Health and Retail (FOHRK).
- Specialization: International Marketing, Accounting & Auditing
- Teaching Roles: Course manager for degree projects in Economics
- Research Areas: Consumer behavior, sustainable eating habits, retail environmental practices, accounting education
Research Focus: Her work examines consumer interactions with food retailers, emphasizing sustainability and climate-smart strategies. Recent projects analyze educational gaps in accounting and the integration of generative AI in academic assessment.
Project Leadership: Active in initiatives like 'Sustainable and Healthy Eating Habits' and 'Educational Gap' studies. Collaborates with colleagues on interdisciplinary research spanning marketing, agriculture, and pedagogy.
Academic Contributions: Peer-reviewed articles in Journal of Retailing and Consumer Services and Accounting Forum, alongside conference presentations and book chapters. Her publications address retail dynamics, gender representation, and educational innovation.
