معرفی
Axel Welinder is a Senior Lecturer in Business Administration at the Faculty of Economics, Kristianstad University. He is affiliated with the Center for Food Health and Retail (FOHRK) and focuses on sustainability communication in retail.
- Researcher in projects like From words to action and Från ord till bord
- Active in Frontiers in Marketing research networks
His research explores:
- How retailers operationalize sustainability narratives
- Consumer reasoning about sustainable food choices
- Intersections of corporate responsibility and retail strategies
Publications from 2020–2025 show methodological diversity, combining:
- Case studies of Swedish food retailers
- Comparative analysis of global retail sustainability frameworks
- Empirical studies on consumer behavior
Recent activities include invited presentations at:
- Internal research seminars at Lund University (2023)
- Kristianstad University Press book chapters (2025)
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