معرفی
Dr. Anahit Armenakyan is an Associate Professor in Marketing at Nipissing University's School of Business. Holding a PhD from Carleton University and dual MBAs from University of Pittsburgh and American University of Armenia, she teaches consumer behavior, digital marketing, and social marketing courses. Her international teaching experience includes positions at Vilnius University and American University of Armenia.
Research expertise focuses on:
- Sport mega-events and national image perception
- Tourism destination marketing strategies
- Consumer ethnocentrism and cross-cultural analysis
- Organic product purchasing behaviors
Awards include Emerald Literati Outstanding Reviewer recognitions and an International Marketing Trends research award. Current projects investigate immigrant housing in Northern Ontario and cross-cultural organic produce consumption patterns.
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