John Nadeau

Dr. John Nadeau is an Adjunct Professor in the Faculty of Education and Professional Studies at Nipissing University. He holds a BComm, MMS, and PhD from Carleton University. His research focuses on consumer behavior dynamics, international marketing, and sport/tourism branding.

Research interests include:

• Cross-cultural consumer decision-making
• Nation branding and country image effects
• Sponsorship effectiveness in mega-events
• Ethnic identity in marketing

His publications demonstrate consistent focus on brand-crisis management and sponsorship strategies, with recent work examining social media's role in consumer-brand relationships during crises.

Awards include:

• Outstanding Article of the Year (2013)
• Multiple Best Paper Awards from international conferences