Amandeep Dhir

Amandeep Dhir is a Professor of Research Methods at the University of Agder, Norway, holding additional roles as Visiting Professor (Professor II) at the Norwegian School of Hotel Management and Extraordinary Professor at North-West University, South Africa. He holds dual doctorates: a Ph.D. in Psychology from the University of Helsinki (2015) and a DSc in Information Systems from Aalto University, Finland (2016).

His research focuses on digitalization, sustainable development goals (SDGs), circular economy, innovation, small firms, contemporary workplace issues, research methods, consumer behavior, and tourism/hospitality management. Notable contributions include studies on greenwashing in hospitality, metaverse applications in supply chains, and ethical sourcing in fashion.

Professor Dhir is an Associate/Senior Editor for journals like Technology Forecasting and Social Change and Journal of Strategic Marketing. He has authored over 150 peer-reviewed articles, with recent works addressing post-pandemic tourism trends, AI in healthcare, and blockchain for sustainable consumption.

He teaches courses in research methods, market research, and digital transformation across institutions in Norway, India, Taiwan, and beyond. His grants and collaborations span sustainable business models, innovation ecosystems, and circular economy initiatives. He leads research teams exploring SDG-embedded business practices and tech startup resilience in crises.

His work bridges academia and industry, emphasizing practical solutions for sustainability and digital transformation. Current projects include frameworks for inclusive organizational behavior and strategic responses to global health emergencies.