معرفی
Dragan Živković is an Assistant Professor at Alfa BK University, affiliated with the Faculty of Finance, Banking and Auditing and other faculties including the Faculty of Sports Management and Faculty of Foreign Languages. His research focuses on cybersecurity in hospitality, sustainable tourism, circular economy applications, and strategic management during crises. He has published widely on topics such as post-pandemic tourism recovery, market positioning of Belgrade hotels, and the impact of foreign direct investments on economic growth.
His academic work integrates interdisciplinary approaches, addressing challenges in tourism economics, nanotechnology applications in crisis management, and environmental sustainability. Notable contributions include analyzing cybersecurity vulnerabilities in the hotel industry and exploring the role of learning organizations in overcoming sectoral crises.
Dragan’s articles highlight trends such as the need for resilient business models in hospitality, leveraging nanotechnology for strategic adaptation, and optimizing public finance management during pandemics. His research underscores the importance of innovation and sustainability in driving economic recovery and competitiveness.
