معرفی
Amandeep Dhir is a distinguished academic with affiliations across multiple institutions, including North-West University (South Africa), Universitetet i Agder (Norway), and Jaipuria Institute of Management (India). His research spans marketing, management, and consumer behavior, with a focus on sustainability and technological innovation.
His research interests include:
- Marketing and consumer behavior
- Sustainability in business practices
- Digital transformation and artificial intelligence
- Organizational dynamics
- Food waste in hospitality
- Recovery in crisis scenarios
Recent publications explore topics like circular economy integration with digital technologies, revenge tourism post-pandemic, and green leadership in hospitality. These works utilize methodologies such as structural equation modeling and artificial neural networks.
Key sponsors of his research include:
- National Research Foundation
- National Institutes of Health
- Academy of Finland
- National Natural Science Foundation of China
- Taif University
Dhir collaborates internationally through Optentia Research Focus Area at Universitetet i Agder's Faculty of Social Sciences, positioning him as a leading scholar in business and social sciences.




