معرفی
Dr. Elena Chatzopoulou is an Assistant Professor of Marketing at the Department of Business Administration, School of Business, Athens University of Economics and Business. She previously served as an Associate Professor of Marketing and Digital Marketing in the UK and France, and as a Visiting Professor at IESEG School of Management in France.
- PhD in Marketing from Newcastle University (United Kingdom)
- Certified Fellow of the Higher Education - UKPSF (D2)
Her research focuses on digital marketing, food and restaurant marketing, consumer behavior, consumer experience, authenticity, and quality. She has authored the book Ethnic Hospitality Marketing - Authenticity and Quality Constructions in the Greek Food Industry (Routledge) and contributed to the 8th edition of Principles of Marketing by Kotler et al.
She has received multiple recognitions, including:
- Teaching Excellence Award (Academy of Marketing)
- Best Paper Award (IFIP e-Business, e-Services and e-Society conference)
- Outstanding Reviewer (Computers in Human Behavior)
- Exceptional Contribution to Review (Computers in Human Behavior)
Her article in the Journal of Consumer Behaviour is among the top-cited works. She has taught courses like Digital Consumer, International Marketing, and Integrated Marketing Communications, all with excellent student evaluations. Dr. Chatzopoulou also served as the scientific coordinator for the ODEYONTAS GIA... WORK-LIFE BALANCE conference, sponsored by private enterprises with 40 student volunteers.
