Becky Hochradel

Becky Hochradel is a faculty member at Transylvania University's Business department, where she emphasizes the integration of liberal arts education with practical business skills. Her teaching approach leverages small classroom settings for hands-on learning and individualized attention, often collaborating with external businesses to apply student-generated ideas in real-world scenarios.

• Education
• Ph.D., Business Administration, Old Dominion University
• M.S., Health Professions Leadership, Georgia State University
• B.S., Foods and Nutrition, University of Louisville
• R.D.N., American Dietetic Association

Her research focuses on consumer behavior, particularly healthy behaviors in dining contexts. The 2021 publication in the Marketing Management Journal explores how consumers seek nutrition information in restaurants, reflecting her expertise in marketing ethics and health-conscious decision-making.

This research aligns with her broader academic interests in consumer psychology and health communication, drawing connections between marketing strategies and public health outcomes.

• Scientific Awards
• S. E. Kossman Outstanding Teaching Award (2015, Delta State University)
• HEADWAE Outstanding Faculty (2014)

Hochradel actively involves students in research projects, guiding them through data categorization, analysis, and interpretation. Outside academia, she enjoys traveling, cooking, and machine embroidery.