Amanda Pruski Yamim

Amanda Pruski Yamim is an Assistant Professor in the Marketing Department at Grenoble École de Management (GEM), France. Her research focuses on consumer behavior, particularly how preconceptions like stereotypes and lay beliefs bias consumer inferences and decision-making processes. She also investigates food-related decisions, social marketing, and employee-consumer interactions.

• Education: Ph.D. in Management (Marketing focus) from NEOMA Business School, France; Visiting Scholar at the University of British Columbia, Canada.
• Teaching: Courses in Consumer Behavior, Social Marketing, Services Marketing, and Science of Attention and Influence in Marketing.