Corinne Faure

Corinne Faure is a Professor of Marketing at Grenoble Ecole de Management (France). She holds a PhD in Marketing from the University of Florida and is an ESSEC graduate. Her career spans institutions in France (HEC and ESSEC), Germany (European Business School and Goethe University Frankfurt), and the USA (Virginia Tech). Her research focuses on sustainable consumer behaviors and the acceptability of energy-efficient policies/technologies. She has published in top journals like International Journal of Research in Marketing, Journal of Product Innovation Management, and Ecological Economics. Her work integrates methodologies like discrete choice experiments and agent-based modeling to analyze policy impacts and consumer decision-making.

Key research areas include energy literacy, consumer adoption of energy-efficient appliances, and the role of social factors (e.g., envy, trust) in policy acceptance. She serves as a reviewer for international journals and funding agencies, emphasizing interdisciplinary approaches linking marketing, environmental science, and public policy.