Carolina Werle

Carolina Werle is a Full Professor of Marketing at Grenoble Ecole de Management (GEM), specializing in consumer psychology. Her research focuses on behavioral change strategies to enhance well-being in domains such as food consumption, physical activity, and financial decision-making. She has held leadership roles, including Director of GEM's PhD Program in Business Administration (2019–2023), and has served as a visiting scholar at Cornell University and the University of California (Irvine, CA).

• PhD in Marketing, University of Grenoble, France
• Masters in Quantitative Marketing, University of Grenoble
• B.A. in Business Administration, Universidade Federal do Rio Grande do Sul, Brazil

Her work has been published in top journals like Journal of Consumer Research, Journal of Public Policy & Marketing, and Appetite, addressing topics such as consumer self-control, food labeling, and public health policy. She has collaborated with institutions like the National Agency of Sanitary Health (ANSES) and the National Institute of Medical Research (INSERM) in France to refine dietary guidelines. Her research has garnered media attention from outlets including The New York Times, Huffington Post, and Le Figaro.

At GEM, she teaches courses in Marketing Psychology, Consumer Behavior, Experimental Design, and Research Methods to Master’s and PhD students. Her expertise bridges academic research with practical applications in public policy and consumer well-being.