معرفی
Aman Asad is an Associate Professor in the Department of Business Administration at Lakehead University. His academic qualifications include a PhD from Lancaster University Management School (UK) and an MBA from Lahore University of Management Sciences (Pakistan).
Research interests focus on:
- Bottom of the Pyramid Marketing
- Evolution of Retail Channels in South Asia
- Critical Marketing Studies
Publications highlight trends in marketing strategy, channel conflict management, and postcolonial business analysis. Notable work includes studies on sales territory realignment, micro-political processes in MNCs, and discourse theory applications in marketing.
Contact: aaman@lakeheadu.ca | Office: RB 1037
۰مقاله منتشرشده
