Alvina Gillani

Dr. Alvina Gillani is a Senior Lecturer in Marketing and Strategy at Surrey Business School, University of Surrey, since 2014. A Senior Fellow of the Higher Education Academy, she teaches

• Sustainability Marketing
• International Marketing Management
• Integrated and Digital Marketing Communications

and serves as Programme Director for MSc International Marketing (2015-2022) and Programme Leader for BSc International Business Management (2014-2015).

Her research focuses on

• Consumer ethical engagement
• Psychological contract theory in B2B relationships
• Circular economy integration
• Ethical consumption in emerging markets
• Dark side of business relationships

with particular attention to sustainable development goals.

Representative article trends include:

• HRM-sustainability performance linkages
• Psychological contract breach mechanisms
• Circular economy and personality traits
• Cross-national fair trade dynamics
• Pro-poor development critiques
• Teaching innovation in research methods

Awarded the Best Developmental Paper at BAM 2014, she actively contributes to academic networks as:

• Committee member of BAM Marketing and Retail SIG
• Member of the Grounded Theory Institute
• Regular speaker at BAM Doctoral Symposia
• Reviewer for International Journal for Consumer Studies