معرفی
Professor Carolyn Strong is a renowned academic at Cardiff Business School, where she serves as Professor of Marketing and Strategy, Academic Director of Estates, and Head of Admissions for Cardiff MBA Programmes. Her work emphasizes the intersection of marketing and sustainability, focusing on societal contributions through local communities, social enterprises, and sustainable business practices. She is also a Public Value Fellow and Editor-in-Chief of the Journal of Strategic Marketing.
Her research spans sustainability, social enterprise, blockchain, and consumer behavior, with a recent emphasis on the circular economy's role in higher education and cryptocurrency adoption. Publications include The Routledge Companion to Marketing and Sustainability and edited collections on ethical marketing and blockchain.
Key themes in her work include
- Sustainable Business Practices
- Circular Economy Implementation
- Blockchain & Cryptocurrency
- Consumer Behavior in Digital Economies
- Ethical Marketing Frameworks
Recent scientific contributions highlight her leadership in sustainability research and her role in advancing marketing ethics through editorial and fellowship activities.
