معرفی
Professor Nicole Koenig-Lewis is a leading academic in Marketing at Cardiff Business School, with affiliations to the Centre for Climate Change and Social Transformations (CAST) and the International Society for the Circular Economy (IS4CE). Her career spans over two decades, including roles at Swansea University and Cardiff University, culminating in her current professorship since 2023.
- Professor of Marketing - Cardiff Business School (2023-present)
- Reader in Marketing - Cardiff Business School (2018-2023)
- Senior Lecturer - Cardiff Business School (2016-2018)
Research Focus:
Her work bridges Sustainable Consumption, Access-Based Consumption, and Consumer Behavior Change, particularly through Sport/Cultural Events and Circular Economy frameworks. Recent projects include developing sustainability toolkits for rugby events and analyzing the psychological drivers of eco-packaging adoption.
Publication Trends (2025-2019):
Over 40 publications in journals like Journal of Business Research, European Journal of Marketing, and Journal of Environmental Psychology, with recurring themes in Behavioral Indicators, Event Sustainability, and Circular Consumption.
Scientific Recognition:
Recipient of multiple ESRC/UKRI grants, Outstanding Contribution Awards, and Best Paper Prizes. Notably led interdisciplinary teams to Highly Commendable 'Outstanding Partnership Impact' (2025) and 'Excellence in Environmental Sustainability' (2022).
- Supervised 9 PhD students (current and past)
- Co-led 7 sustainability toolkits/conference impact projects
- Contributed to Routledge Companion to Marketing & Sustainability (2025)
Labs & Collaborations:
Co-founded the Cardiff University Festival Research Group, collaborating with organizations like The R&A, Pledgeball, and Welsh Government to transform events into sustainability catalysts. Currently mentors 4 active PhD students in circular economy and behavioral change.
