معرفی
Dr. Alison Pearce is a Professor of Strategic Entrepreneurship at Newcastle Business School, Northumbria University, with affiliate roles at Grenoble Ecole de Management (France) and Universite Grenoble Alpes. She teaches at institutions in Slovenia, Korea, and Poland. A Senior Fellow of the Higher Education Academy, she transitioned from a 15-year career in international marketing and design to academia in 2005. Her leadership roles include heading the Entrepreneurship & Innovation Subject Group and co-convening a Research Interest Group. She specializes in strategic entrepreneurship, international staff/student mobility, and design entrepreneurship.
Education:
- DBA: Action research on international staff exchange in higher education
- MBA: Focus on marketing of 'unmentionable' products
- PhD in Business and Administration
- MA in Business and Administration
Research & Projects: Alison leads the EU-funded Global Entrepreneurial Talent Management (GETM3/4) projects, totaling over €2.5 million. Key areas include strategic neglect in project delivery, respectful innovation, and entrepreneurial education in disrupted contexts. She co-developed a digital platform for entrepreneurship ecosystems in Sub-Saharan Africa and advised the British Council’s Young Entrepreneurs Accelerator in Kenya. Her participatory research methods emphasize actionable outcomes and 'tempered radical' approaches.
Awards & Recognition:
- Senior Fellow of the Higher Education Academy (SFHEA)
- Nominated for National Teaching Fellow (2015)
Grants & Collaboration: Managed £125k for the Young Entrepreneurs Accelerator and secured Horizon Europe/UKRI funding for GETM projects. Collaborates with 18 global partners across academia and industry.
Labs & Networks: Head of Entrepreneurship & Innovation Subject Group, co-convenor of faculty Research Interest Group. Active in interdisciplinary initiatives like the Humanizing the Digital Workspace project.
