معرفی
Dr. Laila Kasem is a Senior Lecturer in Strategic Marketing at Worcester Business School, University of Worcester. She serves as the Course Leader for MBA & MSc programs and leads the Entrepreneurship Research Cluster. Her affiliations include membership in the Future Proofing Organisations Research Group.
Her expertise spans strategy, international business, marketing, and entrepreneurship with over 10 years of teaching and research experience across UK universities. She has professional experience in Higher Education, Social Enterprise, and Commercial Sectors.
Research focuses on migrant entrepreneurship (particularly refugee entrepreneurship), organizational learning through internationalization, and capability development in SMEs. She employs mixed methods research approaches to bridge theoretical and practical gaps in business strategy and international operations.
Teaching areas include Global Strategy, International Business, Strategic Marketing, and Research Methods at both undergraduate and postgraduate levels.
Dr. Kasem currently supervises PhD projects examining immigrant entrepreneurs' experiences in the UK, entrepreneurship education in Omani Higher Education Institutions, and cross-cultural entrepreneurial dynamics in Germany.
