معرفی
Xiuzhu (Eric) Tian is a Teaching Fellow in Marketing and Strategy at the Aston Business School, part of the College of Business and Social Sciences at Aston University. He joined the university in 2021 and specializes in teaching modules such as New Product Development, Marketing Strategy, and Virtual Business Simulation.
Education:
- PhD in Marketing (University of Birmingham, 2018)
- MBA in Information Management (Bangor University, 2012)
Research Interests: Entrepreneurship, innovation in start-ups, entrepreneurial business models, digital/social media strategies for SMEs, and serial entrepreneurship. His doctoral research focused on entrepreneurial marketing in the UK energy service industry, emphasizing technology orientation and case-based analysis.
Professional Background: Former Marketing Campaign Executive with experience in developing marketing strategies for immigrant entrepreneurs in Manchester and Liverpool. Expertise includes brand repositioning, customer retention, and social media channel creation.
Awards:
- Fellow of the Higher Education Academy (2023)
Grants/Advising: Accepting PhD students in marketing and entrepreneurship. Active in academic conferences such as the Academy of Marketing and Global Research Conference on Marketing and Entrepreneuriship (GRCME).
Labs/Teams: Engaged in collaborative research within Aston Business School’s Marketing and Entrepreneurship department, focusing on SME performance and innovation ecosystems.
