
معرفی
Shihang Su is a Lecturer in Marketing and Strategy at Aston Business School, Aston University. He previously served as module leader for the Family Business module at Southampton Business School. His research focuses on strategic management, entrepreneurship in SMEs and family businesses, qualitative methodology, and emerging economies. He holds a PhD from the University of Southampton (2015–2020), titled 'The Influence of Institutions on the Entrepreneurial Behaviour of Family Businesses in the Context of China.'
Education:
- PhD: The Influence of Institutions on the Entrepreneurial Behaviour of Family Businesses in the Context of China (University of Southampton, 2015–2020)
His research explores paradoxical tensions in family firms, institutional contexts in China, and guanxi networks' impact on entrepreneurship. Recent work includes studies on family-business identity management and SME entrepreneurial behavior.
Key Themes in Articles: His publications address paradox theory in family firms, institutional influences on entrepreneurship in China, and cross-cultural dynamics. They highlight how tensions like family vs. business identity are managed through paradoxical frameworks.
Awards:
- SIMA-EURAM Special Award for Best Paper in International Management SMEs (2017)
Grants & Advising: No grants or advising details provided. His work emphasizes collaborative research with institutions like the British Academy of Management and EURAM.



